40% Under 40 by 2040
VANGUARD 2040
According to the Congressional Research Service, the average age of members of the U.S. House of Representatives is 58.4 years, and in the Senate it's 64.3.
State legislatures mirror this trend; more than 70% of state lawmakers are over the age of 50.
Meanwhile, Millennials and Generations Z now make up over 40% of the U.S. electorate but hold less than 10% of seats in government.
Our organization works to support the rising generations running for office.
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Vanguard2040 doesn’t just back candidates — we build campaigns that last.
Our infrastructure is designed to meet the moment and shape the future. From digital strategy and field organizing to media training, compliance, and fundraising support, we provide a full-service campaign engine for leaders under 40. Whether you’re running for city council or Congress, we deliver the tools, technology, and team you need to launch, grow, and win — without selling out your values.
This isn’t a one-time boost — it’s a long-term investment in the next generation of leadership. -
At Vanguard2040, we believe no candidate should walk alone.
Our mentorship program connects rising leaders with seasoned organizers, elected officials, campaign strategists, and policy minds who’ve been in the trenches — and are ready to pass the torch. Whether you need guidance on navigating political gatekeeping, building coalitions, or staying grounded in the work, our mentors offer more than advice — they offer community, perspective, and solidarity.
Because building power isn’t just about what you know. It’s about who’s walking beside you. -
We don’t cut checks — we build pipelines.
At Vanguard2040, we help candidates under 40 tap into the fundraising networks, strategies, and storytelling that move money and mobilize momentum. From donor advising to grassroots strategy to digital fundraising infrastructure, we connect emerging leaders with the tools and relationships they need to fuel competitive, values-driven campaigns.
Because real change takes real resources — and no candidate should be priced out of the political process. -
In today’s crowded landscape, the right message doesn’t just need to be said — it needs to land.
Vanguard2040 equips candidates with media strategy that’s smart, sharp, and built for impact. From crafting compelling narratives to prepping for interviews, leveraging digital platforms, and navigating crisis communications, we help rising leaders shape how their story gets told — and who hears it.
Whether it’s TikTok or The New York Times, we make sure your message meets the moment.Keith Finley
Our Goals
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